New Delhi, 16th July, 2018: Leading Female fragrance brand from the House of McNROE, Secret Temptation announced its new brand identity today in New Delhi. From spelling confidence through “Own Your Temptation” – the brand now boldly encourages women to pursue their desires with conviction. Speaking on the occasion, Mr. Narendra Kumar Daga, MD, McNROEsaid, “McNROE came into existence because I didn’t shy away from my love for fragrances. It’s possible to convert ideas to reality if dreams are chased with faith & conviction. I’d like to encourage everyone to own your passions, your wishes and your temptations. That’s McNROE’s “Secret” success mantra.”
The event also marked the exclusive launch of a new fragrance to Secret Temptation’s deodorant portfolio of Romance, Mystery, Affair, Play & Passion. Aptly christened “Desire”- the new variant is a sublime rosy fragrance that completely conquers one’s senses. An intricate harmony of intoxicating Turkish Roses, floral Germanium and lingering Musk- “Desire” is a heavenly promise for lasting freshness packed in a bottle.
The brand promises to identify & encourage women to desire & dream ahead through extensive BTL activity plans across India. Mass rallies and multi-city tours are currently being conducted by the Indian Corporate. Additionally, Secret Temptation has designed comprehensive digital campaigns to identify & recognize real-time instances of women who have seriously adopted their dreams. Mr. Sanjay Srivastava, Chief Business Officer, McNROE said, “Secret Temptation has been McNROE’s voice to encourage a progressive brand ideology. Currently, the brand occupies a 16 percent market share in North Zone while Secret Temptation holds a market share of 3.3 percent in Delhi alone”. McNROE is No.2 Deodorant maker in the country and hopes to raise the bar for the industry through its enchanting array of fragrances & new brand ideology.
Shaking off the shackles of societal norms, Secret Temptation aims to fuel consumer’s desire, increase brand loyalty & acquire new consumer base. The renewed brand portfolio includes aesthetically designed deodorant cans of 150 ml configurations available from 17th July 2018 in the Delhi market.