Renowned for luxury and elegance, ANMOL celebrates the 2nd edition of ‘Real Women Love ANMOL’ campaign to honor ANMOL’s ‘Real Women’. The red carpet event was hosted at Estella, Mumbai where Ishu Datwani, Founder, ANMOL unveiled the campaign in presence of city’s renowned socialites and celebrities including Daisy Shah and Preeti Jhangiani along with the Real Women who featured in the campaign including Warda Nadiadwala (better half of Sajid Nadiadwala), Rakhee Vaswani (Celebrity Chef), Shikha Singh(Homemaker), Mamata Patil (Entrepreneur), Priya Phoolka ( Creative Director at USP Studios), Shikha Singh (Homemaker) and Purnima Pilinja (Designer).
ANMOL as a brand is known for celebrating their relationship with their clients with innovative ideas including the ‘Anmol Hug’ program. ‘Real Women Love ANMOL’ is yet another extension of the same. ANMOL makes real women their brand ambassadors and the campaign is used online, in print as well as outdoor ads throughout the year.
The 1st edition of ‘Real Women’ campaign featured playback singer Anusha Mani, known for her tracks like Gulabo, Dev D and Chennai Express, former actress and actor Ronit Bose Roy’s wife Neelam Bose Roy, Singer Sonu Nigam’s wife Madhurima Nigam, renowned Make Up Designer Pakkhi Pahuja, Streax Hair Color’s founder Ashish Chhabra’s wife Trisha Chhabra, Parul Mehta who hails from the illustrious Gundecha family which owns Hotel Sea Princess and interior designer & construction technocrat Ankura Patel. The success of the first edition led to the second edition making ‘Real Women Love ANMOL’ a property in itself.
“As a brand we believe in celebrating our relationship with our patrons. We realized during our annual marketing meet last year that our customers are our true assets. These are the women who truly love ANMOL and have thus been shopping with us since years. We simply thought of celebrating our relationship and that is how ‘Real Women Love ANMOL’ was born. This is the 2nd edition of the campaign and we are sure we will receive an overwhelming response for it”, feels Ishu Datwani, Founder, ANMOL.