Naina Jain is synonymous with championing textile craft, especially Bandhani, to create coveted ethnic and bridal wear, while also giving age-old craftsmanship a modern spin. Playing with textiles to mix classic and urban sensibilities guides Jain’s creative process. Her collections, featuring Bandhej, Paithani, Lucknowi, zardozi and gota patti, are an ode to Indian tradition, culture and art. The talented designer has been participating in the celebrated Vogue Wedding Show since the last few years actively. This year too, Naina Jain will be a proud entrant in the Show.
Label Naina Jain recently launched the Meenakari Collection inspired by the artisans from Agra and Rajasthan. The Inlay Work in India practiced majorly in Agra and Rajasthan forms the soul inspiration of the collection. This decorative and intricate craft will find life in intricate and geometric amalgamation of colourful patterns to form beautiful ensembles for this wedding season. What is exciting is the way it is applied in different hues to form striking statements through each garment.