Pune, September 2017: Jhelum, a multi-designer store-in-store-concept will be launching Ace Designer Varun Bahl’s India couture week collection in Pune on 5th – 6th October 2017.
Varun Bahl’s collection, “Dream Nouveau” is inspired by the Art Nouveau period especially from Chezh Art Nouveau painter and artist Alphonse Mucha’s masterpieces.
The collection plays with curvilinear patterns, asymmetrical lines, and floral and plant motifs. The colour palette is an eclectic mix of Varun’s signature ivory, pale pink, peach, burnt orange, pistachio, red, and old rose. The collection offers an assortment of lehengas, jacket anarkalis, saris, and a mix of tailored couture pieces which can be shopped at Jhelum Store.
Jhelum offers a unique experience in luxury, festive & bridal fashion. Conceptualised by Jhelum Gopal Dalvi and her mother Aarti Rele, Jhelum brings some of the best in the business under one roof. With elegant interiors, the store offers sprawling changing rooms and even a private bridal studio.
This multi-designer store is a platform for various other designers to exhibit their work in its full glory.
Jhelum multi-designer Store:
Venue: 102, Akshay Complex, 1st Floor, Above Fabindia, ITI Road, Aundh, Pune, Maharashtra 411007
Date: 5th- 6th October, 2017