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Smile Foundation Kicks Start #Indulge4Smile With Jhelum Multi Designer Store

July, Mumbai: NGO Smile Foundation in association with Jhelum, a multi-designer store and Aurelle by Leshna Shah the jewellery brand, presented #Indulge4Smile a charity Trunk Show to support their campaign #SheCanFly. Celebrating girl child empowerment with fashion and flair, Jhelum Fashion House and Aurelle launched their new festive collection 2017. Chief Guests Divya Khosla Kumar and Jyotika Gundecha launched the charity show which also witnessed prominent personalities from Bollywood, Television and Fashion circuit including Leshna Shah, Muskaan Mihani, Vindhya Tiwari, Dolly Sidhwani and Natasha Assadi –Miss India Universe 2015 amongst many others who came to support the cause.

The event witnessed a special screening of the movie Jungle Book for Smile Foundation kids followed by activities including styling tips by Jhelum Gopal Dalvi and jewellery tips by Leshna Shah. Pro make-up artist and consultant Neha Oberoi gave interesting instructions to up your glamorous side and she focused on eye makeup for this special masterclass.

I have been associated with Smile Foundation and the cause of Girl Child Empowerment through education is extremely close to my heart. I have seen Jhelum Fashion House’s and Aurelle’s collection and I think they are lovely. I am sure all the ladies will have a lovely time and lot of options to choose from”, shared Divya Khosla Kumar, Chief Guest for the charity trunk show and Smile Foundation’s Goodwill Ambassor for the campaign #SheCanFly .

“It’s an honor to host this launch as it’s for an amazing cause of supporting and empowering Girl Child for Smile Foundation. This was a perfect occasion to launch the new collection and give all the women who have come together to support this cause, a plethora of choices. We are all here to celebrate girl power and give wings to the aspirations of every girl child and see her grow as a woman of tomorrow “,said Ms. Jhelum Gopal Dalvi, Founder, Jhelum Multi Designer Store.

Speaking on this occasion Mr. Santanu Mishra, Co-Founder and Executive Trustee, Smile Foundation said“#Indulge4Smile is an initiative by Smile Foundation to support our campaign #SheCanFly to enable, equip and empower less privileged girl children with quality education, proper nutrition, good health, adequate skills, and above all a lot of self-confidence to help them live their lives to their fullest potential. For #Indulge4Smile we associate with like-minded partners, providing a platform to our patrons to shop from the latest collections of the best of designers and jewellers in the city. The proceeds from this sale is donated to support Girl child education through the campaign #SheCanFly”.

Smile Foundation has been working intensively for the empowerment of children and youth through its education initiatives that provide them with quality education, skills training, proper nutrition, and relevant exposure and opportunities. With stalwart from different sectors joining this initiative, the movement will step in to the next phase of success.

Speaking at the event Jewellry Designer LeshnShah , Founder – Aurelle by Leshna Shah said , “It’s a beautiful feeling that though such initiatives not we are able connect with the right audience for our brand but also help spread smiles amongst so many girl children. As a brand we believe in celebrating womanhood and what better way than giving these little girls a better chance to life.”


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