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Launch Of SS17 Collection By Virani Gems

Spring is upon us and it’s the perfect time to freshen up your jewellery wardrobe.

Much like all things that define spring, Virani Gems latest Spring/Summer 2017 collection is chic and ultra femme. The jewllery e-retailer’s new line features both statement and classic pieces that celebrates the blooming season. The exquisite collection is inspired by the unfussiness aspects and subtle nuances of the season as visualized by a fashion conscious modern woman.

An aim to offer affordable luxury to the consumers,, an online portal for diamond jewellery from the house of Virani Group brings in subtle diamond jewels with an array of standout rings, pendants and earrings.  Embellished with delicate diamonds, the collection is crafted in white, rose and yellow gold in a simple and modern way, something fun and elegant but also for everyday wear.  Made for the chic Indian women who consider jewellery to be an extension of their personality, the overall design has a note of old spirit with a tremendous ‘now’ appeal.Using only the finest quality and ethically soured diamonds, the collection is tastefully crafted through modular techniques, layering, and unique cuts.  Traditional and classic, each piece is unique in its intricacy yet refined.Using only the finest quality and ethically soured diamonds, the diamonds are artistically crafted to woo women, making them an ultimate steal.

The brand is the first of its kind to introduce a unique 3D printing feature to its customers which helps the customers to order an exact physical 3D printed replica of the jewellery to try in the comfort of their home in order to see the actual size of the jewellery before making an informed purchase.

The collection is available on


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