Mumbai, 31st January’ 19: Anita Dongre closed the Sustainable Fashion Day of Lakmé Fashion Week – Summer Resort 2019 with her collection ‘A Summer Reverie’. Drawing inspiration from the first rays of summer, mirroring nature’s blossoming freshness, the line celebrates the magic of the idyllic summers.
The development of this collection started with TENCEL™ fibres used along with silk to produce fine sustainable blends. Capturing the true essence behind her inspiration, Anita‘s Ready to Wear SS 19’ collection presented light, flowy, silhouettes in fresh floral hues of yellow, apricot, seafoam, surf blue, onion pink and blush; while playful prints in pista green, marigold yellow, misty blue, champagne pink and cheerful lavender perfectly embody the exquisite shades of natures exquisite flowers in all their bloom. Light hand embroidery juxtaposed with customised floral patterns, bring out the gorgeous detailing on the stunning and easy going silhouettes that feature light-weight lehengas, colourful maxi dresses, gorgeous jumpsuits and beautiful crop tops with skirts. Delightful pieces from Anita Dongre Fine Jewellery and nude heels completed the ensembles. Light dewy skin with natural pink lips and texturised hair finished off the look.
Friends of the designer, Yami Gautam, Saiyami Kher and Pooja Hegde showed their support from the front rows.
Pooja Hegde, Yami Gautam and Saiyami Kher in Anita Dongre
Speaking about the collection, Anita said, “We are happy to have partnered with Tencel to create designs in fabrics that are produced with minimal impact to the environment. Sustainability is the need of the hour and Tencel believes in that as much as we do.”
Commenting on the collaboration and the collection that it churned out, Avinash Mane, Commercial Head, South Asia, Lenzing AG said, “Over the past few years, we have witnessed a transformation in sustainability in terms of fashion where it has taken a center-stage for mainstream discussion. Consumers are now understanding what goes into the making of their clothes and even looking at alternative fashion options. With an increase in consumer awareness of the ecological strain, sustainability is the need of the hour. We are delighted at the response we’ve received for our associations at Lakme Fashion Week and look forward to associating with more designers and brands besides the other successful brands we have already partnered with. We at Tencel have always believed in driving innovation to create sustainable products and will continue to partner with designers in this mission. We hope to continue our consistent focus on reinforcing the importance of ethical clothing and identifying ways to create interest amongst Indian consumers to consider sustainable collection.”