16 July 2026: From festive celebrations and weddings to everyday style statements, glamour has long been woven into India’s cultural fabric, whether it’s dressing up for an occasion, layering jewellery for brunch with friends or adding that finishing touch before stepping out.
Building on this enduring love for a little extra shimmer, Mia by Tanishq, one of India’s leading fine jewellery brands, today unveiled the Big Bling Fest, its grandest celebration of the season and the start of an exciting new chapter for the brand.
Conceived as an annual celebration of India’s passion for bling, the Big Bling Fest runs from 16th July to 2nd August 2026, pairing Mia’s latest contemporary collections with irresistible offers that make everyday sparkle even more rewarding.
Through the fest, customers can take advantage of up to 100% off on making charges of diamond jewellery and up to 30% off* on silver jewellery, making it a prime moment to refresh an everyday jewellery wardrobe, mark a special milestone or find the perfect gift, with attractive gifting options starting at ₹4,999.
Mia’s fine jewellery is crafted across 9KT, 14KT and 18KT gold, offering the perfect harmony of lightweight everyday wear and enduring value. The range spans earrings, finger rings, bracelets, necklaces and pendants designed to mix, match and layer seamlessly across looks. Complementing this is an exquisite line of silver jewellery, bringing Mia’s signature modern aesthetic to a more accessible, everyday-ready collection.
Speaking on the festival, Mr. Ajay Maurya, Head of Marketing and Category, Mia by Tanishq, said: “Diamonds have always been a favourite among young women, but for the longest time, studded jewellery was saved for special occasions. At Mia by Tanishq, we believe our modern, stylish studded jewellery is designed to fit effortlessly into everyday looks. With the Big Bling Fest, we’re celebrating this love for everyday diamonds by giving our customers the ideal opportunity to refresh their jewellery wardrobe with pieces they can mix, match and wear every day with confidence.”
The fest showcases Mia’s latest collections across rings, earrings, bracelets, necklaces, pendants and more, crafted in gold and adorned with natural diamonds and gemstones. Customers can discover the Sunkissed Collection, inspired by golden-hour sunlight and featuring lightweight 9KT and 14KT gold designs with vibrant coloured gemstones and innovative photochromatic enamel; the Manifest Collection, which reimagines regal Indian motifs through contemporary festive jewellery; and the Bee My Valentine Collection, inspired by bees and honeycombs, offering artfully crafted everyday fine jewellery that celebrates love through versatile, modern designs.
Alongside these, Mia offers a wide selection of everyday essentials designed for modern lifestyles.
The Big Bling Fest will be available across Mia by Tanishq stores nationwide from 16th July to 2nd August 2026.
