NIRAV MODI launched a sparkling new ad campaign starring its global Brand Ambassador, Priyanka Chopra and featuring Bollywood heartthrob Sidharth Malhotra. The ‘Say Yes, Forever’ campaign celebrates the solitaire diamond engagement ring, defining its significance in context to love and commitment.
The ad film captures the emotions of a ‘proposal’ as experienced by both sides and captures the joy of saying ‘yes’ to love. It highlights the solitaire diamond ring as a timeless ode to the everlasting bond between a couple; a representation of what starts with a ‘yes’ today, and lasts forever, the promise of a lifetime of commitment.
As a celebrated international talent, Priyanka Chopra is undoubtedly India’s ambassador to the world. She is a shining symbol of young India with trailblazing, pivotal roles both in India and internationally and a fashion favorite with stunning magazine covers and unmissable red carpet appearances. Sidharth Malhotra, the Bollywood stalwart with a fan-base capturing today’s youth, will join Priyanka to bring this special new campaign to life.
The ad film is scripted by writer Ayesha DeVitre, directed by Shakun Batra (of ‘Kapoor& Sons’ fame) and produced by Dharma Productions.