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Jaquar Group’s Luxury Bath Brand Artize Wins The Red Dot Design Award For Tailwater

New Delhi, April 18, 2018: The Red Dot Design Awards’ panel of experts awards its internationally recognised seal of quality only to products that win them over with their high design quality. Included in the winner’s list of 2018 is the Tailwater faucet, manufactured by the Jaquar Group’s luxury brand Artize, and designed by the London-based product design consultancy DanelonMeroni Design Studio.

Mr. Sandeep Shukla, Head – Marketing Communications, Jaquar Group added, “Jaquar Group truly believes in providing bathroom solutions where design, technology and talent combine to deliver a masterpiece. Tailwater is aimed to provide the luxury segment, a synthesis of true craftsmanship. We are glad to receive yet another accolade for our design & innovation and will continue to create exquisite bathroom products for the connoisseurs of fine living.”

A unique, one-of-its-kind creation- Artize Tailwater is inspired by nature and the elegant, fluid lines of contemporary architecture, Tailwater is the result of the designers’ deep research of freeform, combining technological know-how with a unique vision for modern bathroom ware.

A beautiful faucet that reminds you of a bird perched at the edge of a pool, the Tailwater faucet’s lever and spout are united in a single, friendly form, which is simple and enjoyable to use.  The ‘tail’ acts as a mixer  lever, which moves smoothly backwards and to the left and right.

The curve of the tap’s body echoes the movement and flow of water, while its reflective surface appears as seamless as liquid metal. Extensivelyprototyped and finely tuned for  ergonomic  comfort,  function  and  aesthetics, the curved lever is both intuitive and inviting to the touch. When tiltedbackwards, the tap’s form is  transformed  into a graceful silver arc.

Manufactured to the highest quality standards, Tailwater is a new design classic that takes inspiration from the natural world and embodies it in a beautifully engineered piece of industrial design. Artize Tailwater is now available in over 40 countries around the world.

Claudia Danelon, Co-Founder, Danelon Meroni commented, “We are extremely elated to receive the significant Red Dot award for Tail Water. We always wanted to create something unique for Artize, which inspired us to explore the abstract image of a bird, perched on the edge of a pool emerged. Tailwater expresses how technological know-how and inspiration from the natural world can be embodied in a beautifully engineered piece of industrial design.”

An evaluation platform for good design

The Red Dot Award for product design has roots dating back as far as 1955 and determines the best products created each year. In 2018, designers and manufacturers from 59 countries submitted more than 6,300 objects to the competition. True to the motto “In search of good design and innovation”, a jury comprising of roughly 40 members, assessed the products individually based on the original. The strict judging criteria, which include level of innovation, functionality, formal quality, ergonomics and durability, provide a frame of reference that the jurors then complement with their own expertise.