This is a story when you work with passion, how a normal housewife became a successful business entrepreneur.
Yojana Balecha, A UAE resident and native from the city of taste today spreading her taste across Emirates of UAE and successfully running her business of Indian Traditional Foods Fzco, Dubai. She started her professional journey in 2010 with Homemade Chocolates. Her journey continues in Hyderabad while family shift there and later on in Dubai after her husband moved to Dubai in 2016.
She found that there was lacking of availability of Egg free cakes, Where Dubai has lot of Rajasthani and Gujrati community who are pure vegetarian. She starts exploring this opportunity and start serving with her cakes in friend circle as home baker.
In a very short time she became a popular home baker in Indian community of all 7 emirates and customers come and pick up her cakes even from Sharjah, Ajman & Abu Dhabi.
Her signature cake is Rasmalai Cake, which her customers named Yo’s Cake. Her fusion cake Rasmalai Cake, Gulab Jamun Cake, Rabri Jalebi Cake, Paan Rabri Cake, Carrot Halwa Cake and Kalakand cake are most popular cakes.
Some of the testimonials of her customers are “Yo’s Rasmalai cake comes in my dream- Vineet Jain.” Her regular customers are delaying their birthday/Anniversary parties if Yojana is occupied with orders on their planned dates.
A beautiful mother of 2 teenage daughters, further explored her journey towards bearing the flag of Indian Taste globally by introducing the Kemchho range of Namkeen in UAE, launching her curry kit under the Yo’s Kitchen My Curry 123 Brand.
Now her business became multifold and her husband Amit, left his job and joined Yojana’ Business.