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Aaliya Deeba Launch New Collection “SHEENAZ –E-AROOSA”


SHEENAZ –E-AROOSA  A tale of Bridal Glory

By  Aaliya Deeba, founder of Ideebs London, a Couture Label

Our latest collection “SHEENAZ-E-AROOSA” celebrates bridal glory. All our ensembles are inspired by the rich culture and heritage of India and unique blend of embroideries. Every piece is unique, extremely, luxurious and splendid. Our latest lavish bridal collection 2021 bring your richly layered with intricate embroideries and artisanal embellishments dipped in to festive hues features many masterpieces and majestic design for this winter festive season. Seamless ensemble  enriched with floral motifs and homochromatic details. The  meticulous  weaving uses zardosi, kardana  sequin, pearls  and beads.


The extraordinary  details  along  the flawless neckline, sleeves  region making the outfit an illustration  of  astounding  hand tailored. Ethereal  elegance  drawn on the outfit makes it look whimsical and just like a fairytale in itself. Every  outfit of Sheenaz-e-arooza has its own NOVEL.A perfect pick for intimate  wedding .A collection celebrating bride’s moments, beauty and wholesome spirit to enjoy festive seasons of life. Hope you enjoy the journey as much as we enjoyed creating it.