Mumbai, February, 2018: Julie by Julie Shah, is a luxury apparel brand, boasting a wide collection of Prêt Line, evening wear, bridal couture, resort wear, and luxe festive wear.Julie’s collection ‘Gulab Baug’ was seen on the runway at Lakme Fashion Week Spring/Summer’18 on 4th February at Jio Garden.
The evening witnessed a unique fashion presentation with the models showcasing exquisite creations by Julie Shah – The original from their collection ‘Gulab Baug’ S/R ’18. The beautiful evening witnessed an array of celebrities, stylists, bloggers and socialites.
Actress Kiara Advani, who looked splendid in a black floral lehenga which had elegant floral details on it was carefully created by Julie Shah, they walked the ramp leaving us with an enchanting experience.
Gulab Baug is assembled with nature inspired flower adornments. This collection is a tribute to the traditional execution of style, embarked with quotients of femininity, hand embroidered to perfection. Comprising of a refreshing colour palette, including Rose Quartz, Midnight Black, Sage Green and Rapture Rose, comforting an expressive sense of visual play.
This season Gulab Baug- by Julie Shah was a plight of stimulated cheerful yet an enthralling festive mode, intricately embroidered and featured a contemporary desire of delight. The multiplicity of lehengas, gowns, jumpsuits and capes were designed with a vision of elegance, reality, glamour and haute techniques; not forgetting a foundation of classic ensembles.
To dig deeper into this, the prolific vision of founder Julie Shah lies at the heart of the brand’s creativity which is inspired by beauty of women.
Julie Shah not only brings fresh perspective to the meticulous and time-honoured craftsmanship of the past but also blends it seamlessly with innovative and avant-garde styles of the present. Superior fabrics and premium textures lend each collection, verve and chic in equal measure.
Along with that comes her unique approach to prints, patterns and cuts which pay homage to the new-age woman. However, the hallmark of Julie’s designs is not only in creation, but also in customization.
‘Gulab Baug’ collection by Julie Shah is available at Aashni & Co (online), Mumbai – Mogra, Citrine – Calcutta, Bengaluru & Delhi- Armaido, Kolkata – Sasya and their own studio space in Mumbai.