Mumbai, November 2017: Purvi Doshi an Indian contemporary designer with a conscience-driven brand, plans to open her store in Mumbai in association with Hue Fashions, a multi-designer store. Hue is an ultimate high-fashion destination for the stylish and glamorous ladies to choose from the latest and exclusive collection of India’s well-known designers.
Purvi’s collections showcase cruelty-free fashion, designs entailing Indian arts such as Khat, Aari, Mirror-work embroideries which is contemporary and yet classy in style. The collection focuses on sustainability in garments and fabrics like Khadi, hand-woven fabric of India, Ahimsa Silk-Cruelty free silk or a.k.a Peace silk with a range of colours like Natural dyes – non-polluting, allergy free and herbal.
The ace designer has worked with many A-Lister celebrities, who not only admire the designer but have adored her collection. The list of celebrities includes Sonam Kapoor, Kajol Devgn, Nandita Das, Vidya Balan, Sonakshi Sinha, Sonali Bendre, Radhika Apte, Sonal Chauhan, Swara Bhaskar, Rakul Preet Singh to name a few.
Purvi’s collection comprises of exquisite Indo-western outfits – Long dresses, gorgeous sarees, petite short dresses, tunic tops, suits, kurtas and many more.
“Purvi Doshi” – the label celebrates India’s crafts and weaves by combining traditional techniques with contemporary designs moulded into beautiful nature friendly and eco fabulous clothing. It chronicles and restores heirloom traditions from the heart of our villages and fashions them into contemporary tales. The label collaborates closely with artisans and helping then create better livelihood.
Ahmedabad based Purvi Doshi expresses, “It is a moment of great joy for me to launch my first outlet in Mumbai. Our design concept is to showcase to the world, cruelty-free fashion, artful in design yet contemporary in style. Sustainability at its root and khadi in its soul, each garment is made in India, with utmost care and love”.
Purvi Doshi Store Details:
Cambridge Court, Peddar Road, Mumbai, Maharashtra 400026