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Candere ventures into the innovative concept of changeable jewellery

Candere

19th July, 2019: In this era of social media and the dynamic youth, style statements keep undergoing constant changes. The stage is set for those who have the knack for trying something new and experimenting with their style next to every day. Keeping this in mind, Candere by Kalyan Jewellers, one of India’s leading online fine jewellery stores, has introduced its first Swarovski® Zirconia designed ring collection named ‘Switch’. Available in a range of 13 rings, this changeable jewellery collection offers multiple styles in the price for one, serving as the perfect choice for women whose styles are governed by the mantra ‘fashion for the fickle minded’.

‘Switch’ is essentially a collection of 12 women’s rings which are designed to flip, thereby providing women with four to six different ways of adorning the same piece of ring. With fine jewellery being on a relatively higher end of the pricing spectrum, having an easy-to-wear ring that serves the purpose of four to six in distinct gem colour combinations makes the collection all the more promising. Starting from a price of approximately INR 12.5k, the product line caters to women falling in the age category of 18-30, and is available in 18k and 14k gold with three beautiful gold colour options– yellow gold, white gold and rose gold.

Sharing an insight behind the introduction of this collection, Rupesh JainFounder and CEOCandere remarked, “The Switch Collection by Candere revolves around the highly innovative concept of changeable jewellery that offers women with multiple styling options for the price of one. Not only is it value for money, but being studded with multiple Swarovski® Zirconia stones colour options as well makes it the perfect accessory for a young woman whose style changes on the go!”

Naushaba Ara from the Candere Design Team added, “This collection is not just the dream jewellery of a designer, but also of a customer who seeks playful fashion in her accessories. The youth wants to break free from the monotony of traditional jewellery and carry something that reflects their style and makes an impactful statement. Switch, as the name suggests, is an ode to the fickle-minded youth of today who likes to change her jewellery as per the change in her mood.”

At a time when gold prices are surging and fine jewellery prices are skyrocketing, Candere’s Switch collection comes to the aid of customers who want to sport trendy jewellery and make a style statement without burning holes in their pockets. A fine jewellery collection that can incorporate four styles in one, Switch is definitely a refreshing concept, aptly promoting the idea, “Change your mood, change your style.”

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