Fashion apparel brand bbrave has launched its first campaign ‘What’s holding
you back’ to urge people to be open and courageous about their beliefs and convert them into action. What’s holding you back, a digital medium focused campaign urges Indians to rethink why they do not take action, they do not raise their voice, stand up for justice, even when they want to. What stops them?
Conceptualized and created by Pontem Integrated, the first film of the campaign attempts to raise the pertinent points through different situations.
Please find attached the press release & the film can be viewed through the link below.